Following our expansion success in the first quarter of last year, we worked with Inga Wilken and Roman M. Gramse from the supercreatives group to conduct a survey of Salland’s worldwide stakeholders to determine the corporate image we wanted to project to our customers as we approach our 20th year in business. The process involved a study of what makes us tick and what our values are starting with our employees. The goal was to insure that our new image was an authentic representation of who we are.
The process allowed us to merge three companies under a common vision and mission. From this, we also developed our list of core values. Our triangular logo was developed based upon two sets of variables. First, we have three lines of business: instruments, software and applications. Second, our employees converged on three strong focal points:
- we value knowledge, expertise and intelligence,
- we treat our customers and employee with the highest integrity, and
- we enjoy the interaction required to succeed in business – interaction with each other and with our customers.
Our formula for success is therefore “I to the power of three.”